ABOUT ME

I'm Erin Williams.

A senior brand designer based in Southern California.

Early in my career, I was on the production floors of BBDO Atlanta, building digital campaigns and storyboards for AT&T and creating brand work for Embassy Suites. That agency production foundation has now led me to running integrated creative for AAA's membership, insurance, and travel divisions. These days I'm delivering 65+ projects a year for an enterprise that serves over 65 million members nationwide.

My specialty is taking a campaign idea and scaling it across every touchpoint without losing the thread. Paid social, display, motion, print, large-format, email, executive presentations, POS, and environmental graphics all have to tell the same story, and that's exactly the kind of problem I like solving.


I think and design in systems. At AAA, a design system I built for a promotional campaign cut delivery time nearly in half, from four weeks down to 2.5. That efficiency allowed us to deliver 4 distinct concepts, for 6 different markets running on 5 different platforms.


I have woven AI into my workflow for ideation, image development, and iteration. Beyond that, I've mentored designers, developed brand guidelines from scratch, gone proof-to-press with print vendors, and regularly collaborated with and presented to external teams and senior leadership. I can own a project from blank page to final file.


If you need work that looks exceptional and actually performs… let's talk.

© 2026 Erin Williams All rights reserved.