Hi. I'm Erin,
a Senior Brand Designer.
I design campaign systems, brand stories, and visual experiences that make complex ideas impossible to ignore.
With experience across agency and in-house environments, from BBDO-Atlanta to AAA,
I design with purpose across every touchpoint: motion, print, digital, environmental, and executive communications.
MY PROCESS
LISTEN
Every project starts with understanding the business goal, audience, and constraints. I listen closely to uncover the problem we’re solving for, before any design work can begin.
EVALUATE
I assess existing brand assets, competitive landscape, and communication channels to find opportunities. This step ensures the design approach is grounded in strategy rather than aesthetics alone.
IDEATE
I collaborate with stakeholders as I explore creative solutions that align with the brand and business objectives. Concepts are developed with scalability and consistency in mind.
EXECUTE
I use the strongest concept to create a refined visual system, ensuring typography, layout, color, and imagery work cohesively. Attention to detail ensures the design performs optimally across platforms.
DELIVER
Final assets are prepared for delivery and implementation. I provide clean files with structure, documentation, and guidance so teams can execute any future work consistently and effectively.
CASE STUDIES
Case Study No. 1
AAA Black Friday Sale
Paid Social + Display
Scalable Campaign System
40% production efficiency improvement
ROLE: Sr. Graphic Designer (In-House)
Case Study No. 2
AAA Membership
Growth Campaign
Paid Social + Display
Scalable Brand Awareness Campaign
Membership increase +20% in 1st year
ROLE: Sr. Graphic Designer (In-House)
Case Study No. 3
AAA Travel Show
Digital + Print + Environmental
Marketing Collateral
Unified experience across touchpoints
ROLE: Sr. Graphic Designer (In-House)
© 2026 Erin Williams All rights reserved.