AAA Refined Travel
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Project Overview

The AAA Travel team needed a unified creative presence for a large upscale travel show that aligned with existing published art and extended seamlessly across every audience touch-point. By anchoring the campaign with the same featured image gave the customers visual consistency, built trust along the way and improved the overall experience.

Channels: Paid social, web display, POS
Role: Senior Graphic Designer (In-house)

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Challenge

The AAA Travel team needed a unified creative presence for a large upscale travel show that aligned with existing published art and extended seamlessly across every audience touch-point.

Strategy

• Anchored the entire campaign around a single lead
image to ensure visual consistency across all
channels

• Designed each asset to feel cohesive whether
encountered digitally or in person

• Adapted the core creative to meet the unique format
requirements of each touch-point without losing
brand integrity

Execution

Digital

• Developed digital display ads and Facebook
headers using the established lead image

• Designed email headers to drive event awareness
and attendance

Print & In-Branch:

• Produced invite mailers to reach AAA members
directly

• Created in-branch posters for AAA branch locations
to build awareness at the point of contact

• Designed POS flyers and ad slicks to support sales
efforts and partner distribution

Results