Case Study No. 1
AAA Black Friday Sale
Project Overview
Streamlined a high-volume digital campaign system for AAA’s 2025 Black Friday promotion, designed to scale efficiently across paid social and web display placements.
Channels: Paid social, web display
Role: Senior Graphic Designer (In-house)
The Membership team needed multiple creative concepts to test and activate quickly across markets and platforms, while maintaining strict brand consistency and meeting accelerated promotional timelines.
Challenge
• Implemented a streamlined production workflow to
reduce redundancy and improve speed
• Created four distinct yet cohesive campaign
concepts built from a modular visual framework
• Designed a scalable asset system adaptable across
formats, sizes, and placements
Strategy
Paid Social:
• Designed 4 creative concepts for performance testing
• Messaging hierarchy optimized for scroll-stopping
engagement
• Adapted variations for multiple audience segments
and placements
DisplayAdvertising:
• Resized and refined social concepts into standardized
display formats
• Maintained visual consistency and brand integrity
across all units
Execution
Increased production efficiency by approximately 40% (from 4 weeks to 2.5 weeks) through improved systems and workflow optimization
Enabled faster activation during a high-pressure retail timeline
Delivered cohesive, cross-channel creative that reinforced brand recognition during peak promotional activity
Results
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