CAMPAIGN WORK
AAA Black Friday Campaign
Product: Campaign collateral for AAA's 2025 Black Friday membership drive, spanning six distinct creative executions produced in Illustrator and After Effects. A new workflow process introduced during this project cut production and delivery time significantly (from 4 weeks to 2.5 weeks).
Role: Senior Designer | Creation & Delivery
Membership Growth Campaign
Product: Paid social and display campaign targeting a younger demographic, developed across four distinct creative directions. The campaign ran for over 2.5 years and drove a 20% membership increase in its first year.
Role: Lead Designer | Concept, Creation, & Delivery
AT&T Display Ad Campaign + Storyboard
Product: Digital campaign work for AT&T, produced during my time at BBDO Atlanta. Deliverables spanned static and motion formats, with storyboards developed for each motion execution to guide client approvals.
Role: Production Lead | Creation, & Delivery
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