WRAPS + LARGE FORMAT
Tower Posters
Product: Vertical tower posters (22"x84") designed for two-frame displays inside AAA branches. Built on a templated format for efficient iteration and consistent brand recognition across locations.
Role: Design Lead | Concept, Creation, & Delivery
Digital Signage
Product: Digital signage created for AAA's product team to showcase branch services. Displayed as a rotating collection on in-branch screens, many executions incorporate motion to capture attention at the point of experience.
Role: Design Lead | Concept, Creation, & Delivery
Vehicle Wraps
Product: Vehicle wrap designs created for Quest Trucking to honor veteran and women drivers — and differentiate the brand from competitors. The first design, Faces of Freedom, was so well-received that the CEO commissioned a second wrap the following year celebrating women drivers. The campaign generated letters and messages from across the country, earned local media coverage in both print and digital, and measurably boosted brand awareness and recruitment.
Role: Design Lead | Concept, Creation, & Delivery
OOH Boards
Product: Mobile and freestanding billboard designs for AT&T, produced during my time at BBDO Atlanta — versioned across 18 markets nationwide.
Role: Production Lead | Concept, Creation, & Delivery
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