PRINT + POS
POS Gift Box + Poster
Product: Retail signage and collateral created for AAA's in-store branches in support of the Membership team. Designed to drive sign-ups and showcase key benefit highlights at the point of sale.
Role: Design Lead | Creation & Delivery
Flyers
Product: Retail POS flyers distributed across AAA branch locations nationwide, designed to drive membership conversions and support in-store sales efforts at the point of purchase.
Role: Design Lead | Concept, Creation, & Delivery
Product: Marketing collateral created for the sales team at InfoMart. They needed attractive material that was brief and informative at-a-glance. I redesigned existing collateral and came up with the following.
Role: Design Lead | Concept, Creation, & Delivery
Marketing Materials
Brand + Editorial
Product: This brand collateral was created for Quest Trucking. The Compass was a quarterly publication featuring company insights and driver-submitted content, redesigned with my team for greater cohesion and brand alignment. I also built the company's onboarding materials from scratch, including the employee handbook, benefits folder, and recruitment collateral.
Role: Design Lead | Concept, Creation, & Delivery
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